Bellrock is profiled in Business Focus for its integrated approach to property and facilities services. The piece sets out how we use connected technology, data and a people-first culture to sharpen decision-making, improve asset reliability and raise service standards. It positions our model as a shift from traditional FM to an intelligence-led framework that delivers clearer insight, tighter control and measurable outcomes for our clients.
"As a technology-led platform, it delivers capabilities no competitor can match, bringing together consulting, project management and maintenance in a way that transforms outcomes for it's clients."
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From the outset, Bellrock has set out to challenge the status quo. “We want to be the one-stop shop of property services, providing a frictionless, customer-focused and consistent service,” explains CEO Carlo Alloni.
Our consultancy, project management and real estate services are all powered by insights from our technology systems, enabling us to orchestrate the most effective supply chain for each client. By sitting precisely between technology, consulting and maintenance, we’ve created a uniquely valuable asset for our customers.”
Technology and data insights are Bellrock’s competitive edge. Data and insights sit at the heart of everything the company does, enabling sharper insights, faster recommendations and decisive action. “Nobody else in the industry can do this,” says Alloni. “Our strength lies in the combined DNA of our consulting, technology and maintenance arms. Each cross-pollinates the other, allowing us to deliver truly end-to-end solutions.”
The vision is clear: Bellrock intends to transform the industry. With the customer at the core, it’s reimagining everything we think we know about property services.
Stronger in diversity
Growth has been fuelled by strategic acquisitions, including Carbon Architecture, Summers-Inman and Mobiess, bringing expertise in sustainability, local knowledge and mobile technology. But as Alloni points out, growth isn’t just about capabilities; it’s about culture.
“When you integrate companies, it’s about integrating cultures,” he says. “Our biggest asset is always our people. Culture eats strategy for breakfast.” Diversity is Bellrock’s strength. “We’re a synthesis of different cultures and experiences, and that makes us stronger. Bringing those elements together isn’t always easy, but it’s the richness of our people that defines us.”
The company’s culture is anchored in five core values: customer-obsession, striving for excellence, doing the right thing and smash it. Those who display the right behaviours and make a difference deserve investment, opportunity, and recognition. That’s why we review performance twice a year with honesty and candour.” This commitment has created a thriving workplace. Bellrock’s voluntary attrition rate is below 4%, a rarity in the industry.
Technology as the growth engine
While culture provides the foundation, technology fuels Bellrock’s transformation. Alloni draws parallels with sectors already transformed by digital adoption. “I spent much of my career in telecoms with access to the latest technology. The property sector has a long way to go,” he explains. “So, we ask: how can we learn from Amazon or Tesla? How can we deliver a disruptive, tech-driven customer experience in our market?”
Bellrock’s answer is to tackle complex challenges others can’t. With its technical expertise, it delivers solutions powered by practical applications of emerging technology. One answer is rapid asset surveys. By combining Mobiess with AI, Bellrock can scan and process an asset in minutes rather than hours. Customers can then query the system in what Alloni calls “an Alexa-type experience,” receiving instant, accurate insights.
“Instead of taking a day to survey a plant room, we can do it in 30 minutes,” Alloni says. “And those analytics deliver 99% accurate compliance insights while reducing human error.” For Alloni, this is just the beginning of AI in property services. “How can we use this incredible tool to provide quicker, smarter insights? That’s where the future lies.”
Striving for excellence
Bellrock’s ambition isn’t size, it’s quality. “We don’t want to be the biggest, we want to be the best,” says Alloni. “We’re not the cheapest or the largest. But when something is complex and clients need the best, Bellrock is the only answer.”
With a blend of culture, diversity, and technology, Bellrock is redefining what property services. As Alloni sums up: “I always say the CEO is the Chief Culture Officer. Our job is to create a thriving, exciting culture and deliver excellence. That’s how we’ll transform this industry.”
Optimising today to transform tomorrow
Bellrock isn’t simply participating in the property services industry, it’s rewriting its future. Every investment, every innovation and every cultural choice is made with tomorrow in mind. From embedding AI into rapid asset surveys to uniting diverse expertise through acquisitions, Bellrock is already demonstrating how technology and culture can solve today’s challenges while laying the foundations for tomorrow’s breakthroughs.
“Our goal isn’t just to talk about transformation,” says CEO Carlo Alloni. “It’s to live it every day, by making property services smarter, faster and more human. That’s how we change the industry, not just for today’s clients, but for the generations that follow.”
